One of the most obvious benefits of advertising in Chargerzilla is its impact on brand awareness. It helps you reach people who aren’t following your brand on social media, many of whom may have never heard of your establishment in your area. We spend 1000s of dollars running many social media ads and marketing campaigns by professionals. This has resulted in increased number of visitors which have crossed more than 100,000 over the last 4 months. This means people who see our ads are going to see your ads in our site as well. Most of the visitors who visit our site either own a Tesla or electric vehicle or intend to buy one, so it means reaching your ads to high net-worth individualswho has the buying power.
In fact, it’s because of advertising that business are getting 3X more traffic from non-customers than customers via social media.
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Without advertising, there aren’t a lot of ways that non-customers and non-followers can learn about your business establishment. The most effective way to reach them and increase brand awareness is by targeting them using chargerzilla ads.
#2: Helps You Reach a Targeted Audience
Chargerzilla web and mobile apps have a robust set of targeting options, giving you the ability to narrow down on the most relevant audience groups. Eg. High net-worth individuals in the area and those visiting your area.
Each of these targeting options are further broken down into more detailed factors, which we combine to reach a highly specific audience group. For example, under the location-based targeting options, we are not just limited to targeting people in a certain location.
We target people who have recently visited the location, are currently living in the location, or are traveling in the location. We also target people based on life events, political affiliation, pages they visit, apps they use, and more.
#3: Drives Quality Traffic
With more people learning about your brand, it goes without saying that advertising at Chargerzilla will also increase your inbound traffic. The best part is that since we mainly be reaching a highly targeted audience, the traffic you attract will be of high quality.
Whitfield School experienced this benefit when they ran an eight-month campaign. They saw a 95% increase in website visitors and an increase in website sessions of almost 90%.
#4: Increases Foot Traffic
The benefits of advertising with us aren’t just limited to digital traffic and awareness; there’s also the fact that it increases in-store traffic. While you can track the digital traffic and conversions coming straight from your ads, that doesn’t give you a complete picture of how your ads are performing.
Some social media users may have seen your ad and learned about your business and products, but they may not make a purchase right away. They may want to wait till they can see and feel the product in real life before they decide to buy it. So when they do convert, the credit still goes to your advertising efforts.
In fact, a Curalate study found that 21% of consumers bought a product later in a physical store after seeing it in a brand’s social media post. Carrefour, the French supermarket chain, experienced this benefit first-hand when they launched a campaign in Italy. 285,000 people visited the brand’s stores after seeing an ad on Facebook.
#5: Improves Content Visibility
Advertising allows you to promote your brand’s content instead of blatantly promoting your business and products. You can pay to promote blog posts, videos, or other content that you’ve already published on your brand’s social media profiles. So it improves your content visibility and engagement.
This can help you attract a big and relevant audience to your blog posts and brand resources as well as your social media pages. It’s a great way for B2B brands and brands that want to establish value and credibility via content marketing to promote their business. It’s extremely beneficial for companies that want to gain more visibility for their YouTube videos as well.
#6: Reduces Marketing Costs
Although you do have to spend money on advertising, it can help reduce your overall marketing costs with its accurate targeting capabilities.
You won’t be showing your ads to everyone or to people who vaguely fit the characteristics of your target audience. You’ll only be showing them to the most relevant users who are most likely to be interested in your products or services.
In other words, you’ll be spending your money only to reach the most relevant target audience. This means you’ll be getting more ad clicks that result in a conversion. So you’re not wasting a lot of money on clicks that do not lead to sales.
In addition to this, advertising with us allows you to experiment with lots of ad placements and formats. Testing out these various options will help you uncover the most profitable and cost-effective advertising option for your brand.
#7: Better Brand Recall
You can tell how impactful a campaign is, not by the way it drives direct conversions, but by the way it influences people. A memorable ad campaign could have a lasting impact on your audience. So even if they don’t convert right away, your brand would be the first on their mind when they’re in the market for a product that you sell.
This is where you can enjoy another benefit of advertising, as it generates a significant lift in ad recall. This means that it improves the chances of people recalling your brand and your ad campaign when they’re in the market for products similar to what you sell. This also improves your chances of finally converting them into paying customers.
Even if it took a while for them to convert, what matters is that they ended up converting days or even months after seeing your ad on social media. So in the end, your advertising effort paid off in the long run and got you a new customer.
#8: Increases Conversion Rates
After seeing all of these other benefits of social media advertising, there’s no doubt that it will also impact conversion rates. Since you’re reaching a bigger, more relevant audience and driving high-quality traffic to your site, you will also see an increase in your conversion rates through social media advertising.
With the ability to narrow down on the most relevant audience, brands have been able to use sads to attract people with a high chance of converting into paying customers. This is bound to improve their overall sales and conversion rates.
#9: Improves Brand Credibility
One of the best things about advertising at Chargerzilla is that it isn’t just limited to paid ads on social networking platforms. Working with social media influencers is another form of advertising we do at Chargerzilla that yields remarkable results. While influencer marketing can improve brand visibility and drive sales, one of the biggest benefits is that it can improve brand credibility.
Social media influencers have built loyal fan bases through their expertise within a particular niche. People look up to them as experts and trendsetters in that niche. They look to them for advice and purchase recommendations. So when an influencer vouches for your brand, it automatically establishes a certain level of trust in your brand.
#10: Helps Build a Strong Social Presence
Advertising puts your brand’s profile in front of the right people. So it’s no surprise that one of its many benefits include helping you build a strong social media presence. When more people notice your ad, it’ll bring them to your business’s web page or have them engage with your ad content.
Both situations will boost your social media presence. In the first situation, you could gain new followers who are interested in your content and/or products. In the second situation, you’re getting significant engagement on your content, which is essential for a strong social media presence.
Contact us today to help your business venture to be successful, beat competition and build brand equity.